We make campaigns & formats that drive culture forward.
WE are A culture-first creator marketing studio BASED IN London.
OUR WORK.
OUR WORK.
We help brands enter culture, online and IRL, through CREATOR campaigns & formats.
Partners include: Netflix, Warner Bros, HIP POP, DR Sam’s, SaGE & JESTER, Octopus Energy, SMARTY mOBILE and The Global Goals.
HIP POP x Supergirl. A 250+ creator programme that made Waitrose Oxford Street HIP POP's top store nationally.
Cut The BS for Sage and Jester. A creator-led game show format built from scratch to make us tune in to our internal bs detector. 2M+ views, 90% from non-followers.
The Global Goals. Four creators, one message: ending AIDS is within reach. ANd WE HIT oVER 9M views.
WHAT WE MAKE
CAMPAIGNS
Creator programmes, social-first content and IRL experiences that take a brand into culture.
FORMATS
Shows and series the studio creates, produces and licenses.
WTF
What's actually going on in culture, from the people shaping it. So you understand it, and see your power to change it.
60 seconds, every Monday, hosted by George Nikolaou.
50+ episodes, 120K monthly views.
CULTURE
CLUB
Our invite-only community event series for the people shapING culture.
Brands come to us at the point where growth marketing stops working.
The product works, the audience is growing, the brand hasn't entered culture yet.
That's the work driving culture forward.
