THE STUDIO
MYTHOSMKRS is a culture-first creator marketing studio, founded in London in 2024. The name joins mythos, the Greek word for story, with makers. We make campaigns and formats that drive culture forward.
Most brands reach a point where growth marketing alone stops working. The product works. The audience is growing, but the brand hasn't entered culture yet. We help brands cross that line with a point of view, through original content, creator partnerships and IRL community experiences.
We also make formats of our own. WTF is a 60-second explainer on what's actually going on in culture, from the people shaping it. Culture Club is our invite-only community event series. Campaigns a brand owns; formats the studio owns and licenses.
Creators sit at the core of everything we do. We partner with the people shaping culture to build social-first campaigns, original formats and real-world experiences.
GEORGE NIKOLAOU, FOUNDER
I help brands enter culture. Online and IRL.
I spent five years at TikTok, first leading community growth, then creator programmes and events, with partners including the Eurovision Song Contest, the British Fashion Council, UEFA Euros, Team GB and the United Nations. Before that, ASOS and Frank PR. In 2024 I founded MYTHOSMKRS.
I host WTF: what's actually going on in culture, from the people shaping it. So you understand it, and see your power to change it.
I also run Culture Club, our invite-only community event series.
I'm originally from Athens, Greece and I've lived in London since 2013.
