Creator-led programmes that take a brand into culture. We find the cultural moment at the core, then build outward: creator partnerships, social-first content, a retail or IRL stunt, a creator programme of paid and organic reach.

• Cultural insights and trend analysis

• Strategy and creative with a point of view

• Creator partnerships: casting, briefing and management across TikTok, Instagram, YouTube, LinkedIn & Substack;

• Product seeding & gifting

• Original social-first content

• IRL community experiences and stunts

Proof: HIP POP x SUPERGIRL, a 250+ creator programme that made Waitrose Oxford Street HIP POP's top store nationally.

The Global Goals for The Global Fund, four creators, one message: end AIDS is within reach,. 9M+ views.

Original social-first shows and series, built for brands or made by the studio.

We design, develop and produce formats made for social distribution: a show built around your brand. Your subject, a host, a repeatable format, an audience that comes back.

Built for a client: Cut The BS for Sage and Jester, a creator-led game show hosted by Niall Gray. 120+ assets, 2M+ views, 90% from non-followers.

Live now: WTF, a 60-second explainer on what’s actually going on in culture, from the people shaping it. 50+ episodes, 120K monthly views.

Projects or programmes. A campaign is scoped once; a programme runs across a quarter or a year, so the culture work compounds instead of restarting. Most of the brands we've worked with started with a project.

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