COurt side Collabs: tennis is having a moment
Tennis’s evolving fanbase has made it the newest cultural phenomena for brands to tap into in creative ways. By leveraging the power of the tennis season, these brands have capitalised on the buzz.
These brands aren't riding a trend; they’re reimagining relevance by embedding themselves in the narrative. Smart marketing today isn’t about visibility—it’s about resonance. And tennis, with its blend of tradition and transformation, offers the perfect stage.
La Roche Posay Tennis club
La Roche-Posay turned a pop-up tennis club into a lesson in sun care. By embedding product education within an aspirational lifestyle experience, the brand fuses function and culture.
This is strategic experiential branding: it creates emotional stickiness while reinforcing La Roche-Posay’s authority in dermatological wellness—on and off the court.
Bottega Veneta x Lorenzo Musetti
Choosing rising Italian star Lorenzo Musetti isn’t just a nod to fashion’s love of tennis—it’s brand alignment at its most intentional. Bottega is spotlighting an athlete who embodies quiet influence, artistry, and elegance.
Every sport needs a well dressed heartthrob and by choosing Italian no.6 Bottega have reinforced the house’s preference for talents who move culture rather than chase trends.
Refy
Tennis is the muse for Refy’s new summer colours. Refy taps into tennis not as a sport, but as a visual language. Its latest collection doesn’t rely on literal courtside references—instead, it captures the mood of a sun-drenched summer, subtly evoking tennis aesthetics to position its beauty line as both fresh and aspirational. This is associative branding done right: soft, suggestive, and contextually sharp.
Sipsmith Gin x Wimbledon
As the official gin partner, Sipsmith extended their campaign beyond the tournament, bringing branded activations to pubs, parks, and public spaces. This proves how experiences outside the event can boost brand visibility and lifestyle association.
Lululemon Tennis Club
Experiential marketing done right. Celebrating the launch of the brand’s new tennis collection through an immersive, community-driven event. the activation transported guests into a curated lifestyle moment that went far beyond traditional product launches.. By building a community-first activation, the brand didn’t just promote product—it invited audiences to live the lifestyle. It’s a model of immersive marketing that turns consumers into participants, not just buyers.