DEVELOPED A SCALABLE TIKTOK FIRST STRATEGY FOR DR SAM’S SKINCARE.

THE CLIENT: Dr Sam’s is an award-winning skincare brand from world-renowned expert Dr Sam Bunting.

THE CHALLENGE: 

  • Scaling the brand without losing the founder’s authority and trust

  • Staying culturally relevant in a fast-moving skincare landscape without content fatigue

THE SOLUTION: 

  • Balance founder-led content with trend-aware, creator-supported narratives

  • Reframe hero products through fresh use-cases, formats, and cultural moments

THE RESULTS:

  • Preserved founder identity while expanding cultural reach

  • Sustained product relevance without creative stagnation

  • TRANSLATED CLINICAL EXPERTISE INTO PLATFORM-NATIVE, TREND-AWARE CONTENT SYSTEMS.

Previous

SUBJEKTIV
Next

HOPE CAMPAIGN