A culture-first creator campaign delivered 1.4M+ views and efficient paid reach for the hope campaign.

THE CLIENT: THE GLOBAL GOALS - AMPLIFY THE INTERNATIONAL DAY OF HOPE CAMPAIGN THROUGH INSPIRING CREATOR CONTENT THAT EXPLORES WHY HOPE STILL MATTERS

THE CHALLENGE: 

  • Communicating the Hope Report in a way that felt meaningful, accessible, and emotionally resonant without diluting its message.

THE SOLUTION:

  • Took a creator-first, enable-not-instruct approach to preserve authentic voices

  • Selected creators whose personal stories naturally aligned with themes of hope

THE RESULTS:

1.24M views delivered through authentic, creator-led storytelling

  • 445 saves, showing the content had lasting value beyond the moment

  • 100 shares, driven by audiences actively spreading the message

  • Audience sentiment confirmed the campaign’s relevance, timing, and human impact

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