PRODUCED ORIGINAL, CREATOR-DRIVEN CONTENT INCREASING TIKTOK FOLLOWING BY 66% IN 2 MONTHS

THE CLIENT: SEX BRAND is a condom brand that is disrupting the market.

THE CHALLENGE: 

• Navigating sex-positive content within platform compliance and brand safety. 

• Avoiding a single-note narrative in a culturally complex category.

THE SOLUTION: 

• Develop entertaining, educational and TikTok native content told across multiple narrative angles

• Select creators who clearly embody and articulate the brand’s values of empowerment and identity 

THE RESULTS:

• Increased cultural relevance while remaining platform-safe and credible

• Increased following by 66% over 2 months

• Stronger audience connection through diverse, values-led and humour centric storytelling