Curated and hosted creators to amplify Netflix UK’s Squid Game 2 London event beyond core fans.

THE CLIENT: Netflix

THE CHALLENGE: 

• One-night event. Needed rapid, credible social reach

• Keep content authentic while still capturing the hero moments

THE SOLUTION: 

• Curated a creator group with distinct audiences and on-camera styles 

• Hosted five creators on-site to capture immersive zones, interactive moments, and key beats

• Supported creator content capture to translate event energy into shareable social moments

THE RESULTS:

• Creator-led amplification delivered during the launch window

• Expanded reach beyond in-room attendance through creator communities