Developed a premium social identity for SODAPOP through world-building with creatorS, UGC, AI and social-first content.

THE CLIENT: SODAPOP is a unique bluetooth speaker with innovative Scandinavian design.

THE CHALLENGE: 

• Standing out in a highly saturated market with a price-sensitive audience

• Aligning UGC, audience expectations, and price point without diluting the brand

THE SOLUTION: 

• Create content where speakers naturally belonged within the environment

• Develop creator-led UGC designed specifically for TikTok Shop discovery and purchase

THE RESULTS:

• Scalable, platform-native content that supported both brand and commerce

• Increased relevance and performance across UGC feeds and TikTok Shop