A culture-first creator campaign delivered 6.3M+ views and efficient paid reach for the Global Fund.

THE CLIENT: THE GLOBAL GOALS

THE CHALLENGE: 

• Make hope actionable. “Ending AIDS is within reach, if we choose it now”

• Pair human stories with grounded stats to build belief and shareability.

• Build a format mix that performs in organic and scales in paid.

THE SOLUTION: 

• Activated 4 creators across complementary roles: mythbusting, education, emotion, CTA

• Briefed creators to stay relatable, optimistic, and credible. Avoid PSA tone and stigma.

• Drove audiences to GlobalGoals.org to learn, share, and support.

THE RESULTS:

• 6.3M+ views, 380+ comments, 55K + likes.

• @doctordevify reached 3.2M+ at £0.61 CPM and drove new 2,090 followers.