THE CLIENT: SMARTY is a simple, honest SIM-only mobile network that's built to be fair, transparent and smart.

THE CHALLENGE:

• Black Friday ad fatigue meant we needed to earn attention fast.

• Prove customer advocacy and simplicity without sounding scripted

THE SOLUTION:

• Cast entertainment-led creators with different styles and communities

• Build paid-first concepts for Meta placements. Hook early, clarify offer, move to CTA

• Produced creator-native videos built around POV humour and relatable scenarios

THE RESULTS:

• 18% average CTR across 6 creator videos

• SMARTY’s most successful influencer ad campaign to date

SAGE AND JESTER

THE GLOBAL GOALS