WE PRODUCED A creator led SOCIAL GAME SHOW SERIES reaching over 2m views.

THE CLIENT: SAGE AND JESTER

THE CHALLENGE: 

  • Make misinformation content entertaining and accessible at social speed

  • Build a social first format that can scale output, guests, and cultural moments

  • Create a consistent “show world” that drives recognition

THE SOLUTION: 

  • Created and produced Cut The BS, hosted by top creator & presenter Niall Gray

  • Built a repeatable format that blends humour, interactive prompts, and real-world fact checking.

  • Delivered an always-on content engine producing 120+ content assets published on TikTok and Instagram

  • Designed a consistent show world while rotating guests to keep it culturally current

THE RESULTS:

  • Grew the Instagram account from 0 to 3.5k followers 

  • Activated 15 top creators and talent [including Coco Sarel, Abi Clarke, Hayley Morris, Caspar Lee, Max Selwood] across our bespoke set, street vox pops, SXSW London and STOREHOUSE

  • Over 2 million views with 90% of views coming from non-followers

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